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05/18/2016
Article
Nielsen Competitor BuzzAngle Starts Testing Service in the UK and Beyond

Nielsen competitor BuzzAngle Music has revamped its music consumption analytics platform in the US and Canada, and has plans to launch further afield.

BuzzAngle 2.0, owned by Border City Media, provides daily reports of physical and digital music sales, on-demand streaming, and terrestrial airplay.

Trials of collecting streaming data outside of the US and Canada are to start in the UK, France, Italy, Spain, and Brazil.

The platform allows users to run over a trillion unique reports, divided by global markets, and customised to their exact genre or sub-genre for each consumption type.

Customers of BuzzAngle Music include major US distributors, the RIAA, and independent labels, artist management firms and publishing companies.

The firms can use the data to plot marketing moves, react to a rise in popularity in certain territories and better plan tours.

“BUZZANGLE MUSIC HAS DISRUPTED THE MARKET BY USING NEW AGE TECHNOLOGIES TO STORE, PROCESS AND PULL OUT THE NEEDED INFORMATION RAPIDLY.”

JIM LIDESTRI, BORDER CITY MEDIA
“BuzzAngle Music has disrupted the market by using new age technologies to store, process and pull out the needed information rapidly,” says Jim Lidestri, CEO of Border City Media.

“We have a single global platform that allows deep querying and granular breakdowns to provide total transparency of the data, all in a system that’s more affordable. Users end up with the best of both worlds – better and more affordable than what’s prevailed for decades.”

Matt Harmon, President, Beggars Group US, said: “In a very short time, BuzzAngle Music has become a become an indispensable tool for our entire team.

“The depth of information and the daily data allows us to be far more nimble in identifying and reacting to activity in a market.

“It’s become vital to have a more complete picture of the marketplace and BuzzAngle Music provides the info we need to do the best job for our artists.”