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YouTube's Importance Declines As Spotify, Apple Music, Tidal Streams Surpass Music Video Streams For First Time

On-demand streaming music delivered by Spotify, Apple Music, Tidal and others grew at an amazing 108% compared to the first half of last year. For the first time ever, those streams surpassed YouTube Music video streams; a fact that's certainly not lost on the labels and publishers currently negotiating a new contract with YouTube.

There were 209.4 billion on-demand music streams in the first half of 2106, according to new data provided by BuzzAngle Music in a mid-year report. 114 billion, or more than half of those streams, were audio plays. That marks the first period in which streams from audio services like Spotify and Apple Music exceeded video streams from YouTube, Vevo and and similar services.

Both formats experienced growth, with video music stream showing 23% gain for a total of 95 billion. Audio stream plays in the first six months grew 108% over the same period last year.